Question 1

Explain Title Tag to Query Coverage

Accepted Answer

Title Tag to Query Coverage (tirgrams) breaks your the query and the title tag down into every consecutive 3 letter combination and checks to ensure all 3 letter trigrams of the query are contained in the title tag. This metric comes directly from the Yandex code leak and is one way search engines measure title tag relevance. You should shoot for 100% here.

Question 2

What is Cosine Similarity and BM25?

Accepted Answer

Cosine Similarity is a measure of how relevant your content embedding is to the query embedding. You should look to have a high score here. Editing your content and re-running this metric (inside a paid SERPrecon account) is one way to help improve rankings. It's based on vectors using a similar method to both search engines and AI. We call this "semantic relevance"BM25 is a method of lexical relevance. Think of it like "keyword density" - only it's the real metric that search engines use that also takes into account how common a word is and where it appears on the page. If your BM25 is low, you need to add the keyword to the copy or title in more places.

Question 3

How is Intent Measured?

Accepted Answer

SERPrecon measures intent with on our own machine learning model that's trained on thousands of real search engine queries. It might not be perfect, but it's better than other tools who say "if the query contains this word, it's transactional."If your title and copy intent don't match the stuff in the search result, this could be a problem.

Question 4

How do you get the keywords and snippett?

Accepted Answer

We use a version of BERT to extract the most statistically relevant keywords from your copy. If you're seeing weird stuff here that doesn't match up with the intent of your SEO strategy, it's time for a re-write. Rather than do keyword research with historical data, SERPrecon lets you research keywords and entities by extracting them from your competitor's content.Likewise, we use passage indexing (what many SEOs call chunking) and BERT to find the most relevant snippet of the page for the query you entered. If it's not what you expected, you should edit your copy until it is!  The paid version of SERPrecon allows you to edit your copy and re-run these numbers inside the relevance tool - so you can make any edits/tweaks BEFORE waiting for the search engines to re-crawl your website.

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