SERPrecon Signals, explained
SERPrecon Signals tracks how every metric in a SERPrecon report lines up with Google rankings over time, across all the searches our users track. Here's what every signal means and how to read the numbers when rankings shift.
Want the math behind each metric? Read our guide to semantic SEO metrics.
All 23 SERPrecon semantic relevance signals at a glance
| Signal | What it measures | Good sign |
|---|---|---|
| Relevance | ||
| Cosine similarity | Meaning match between page and search | Positive |
| BM25 | Keyword match in the body copy | Positive |
| Title BM25 | Keyword match in the title tag | Positive |
| Phrase coverage (trigram) | Close-variant match in the title | Positive |
| Hybrid relevance (RRF) | All relevance metrics combined | Positive |
| Intent | ||
| Title intent match | Title matches the results' main intent | Positive |
| Copy intent match | Body copy matches the results' main intent | Positive |
| Content | ||
| Word count | Number of words on the page | Either |
| Readability | How easy the copy is to read | Positive |
| Topical coherence | How tightly the page stays on topic | Positive |
| Title/body alignment | Title describes what the page covers | Positive |
| Commodity score | How much the page repeats competitors | Negative |
| Topic Coverage | ||
| Bigram coverage | Shared two-word phrases used | Positive |
| Keyword coverage | Shared keywords used | Positive |
| Entity coverage | Shared entities mentioned | Positive |
| Authority & Quality | ||
| PageRank | Estimated link authority (0 to 100) | Positive |
| Spam score | How repetitive or templated the text is | Negative |
| Structured data | Has schema.org markup | Positive |
| Page Speed | ||
| Largest Contentful Paint (LCP) | Time until the main content appears | Negative |
| Interaction to Next Paint (INP) | How fast the page responds to input | Negative |
| Cumulative Layout Shift (CLS) | How much the layout jumps while loading | Negative |
| First Contentful Paint (FCP) | Time until anything appears | Negative |
| Time to First Byte (TTFB) | Server response time | Negative |
Semantic Relevance signals
How well a page matches the query/prompt, by meaning and by words.
Intent signals
Whether a page serves the kind of result Google is showing.
Content signals
The quality, alignment, and depth of the page's writing.
Topic Coverage signals
Does the page completely cover the topic?
Authority & Quality signals
Is this page trusted?
Page Speed signals
Google's Core Web Vitals and related speed measures.
Correlation isn't causation
These numbers show what tends to rank, not what Google rewards directly. Periods with fewer than 3 searches are left out so a handful of results can't swing a chart. Use Signals to spot trends, then check your own report to see where you stand. For the math behind each metric, see our guide to semantic SEO metrics.
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